SupaPassSupaPass
Direct-to-audience infrastructure for modern media companies

You’ve built the audience.
Now build what comes next.

Keep growing on YouTube, Spotify, Apple, TikTok and everywhere else.

Deepen the relationship somewhere you own.

Turn distributed attention into members, customers and communities through an owned web and native app experience — built around your media brand.

A media brand built on SupaPassWeb · iOS · Android
Northline, a fictional media brand website built on SupaPass
Episode chat on The Cost of Attention in the Northline app, built on SupaPass
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Turn your audience into more than reach

You’ve earned the attention. Now build more value around it.

Your biggest fans might watch you on YouTube, listen on Spotify, follow you on social, talk on Discord and subscribe somewhere else.

That’s great for reach.

But it fragments the relationship.

SupaPass gives your audience one branded place to go deeper — while giving your business a direct relationship you can understand, grow and monetise.

Turn viewers, listeners and followers into:
  1. 01Registered users you can reach directly
  2. 02Members and customers
  3. 03An engaged community that keeps fans coming back
  4. 04Recurring revenue
  5. 05First-party audience relationships and insight
  6. 06Long-term value around your media brand and IP
Grow everywhere. Deepen the relationship somewhere you own.

You don’t need to choose between reach and a direct relationship.

Keep YouTube doing what YouTube does brilliantly.

Keep Spotify.

Keep Apple.

Keep TikTok, Instagram and everywhere else your audience discovers you.

Then give your most engaged fans somewhere to go next.

Discovery & reach
YouTubeSpotifyAppleTikTokInstagramSocial
Your SupaPass powered experience
ContentRegistrationMembershipCommunitySubscriptionsDirect communication
Compounding value
Recurring revenueFirst-party insightRetentionLTVStronger IP

Build reach on the platforms.
Build the relationship on your terms,
on your own platform.

One platform for the whole media brand

Not just video.
Not just podcasts.
Not just community.

Your business doesn’t fit neatly inside one content format.

Neither should your platform.

SupaPass brings the direct audience experience together across websites, native iOS and Android apps, podcasts and audio, video, editorial and mixed media, free and premium content, memberships and subscriptions, community, and audience identity and activity data.

Video
Video episode page in the Northline app, built on SupaPass
Membership
Home feed in the Northline app, built on SupaPass
Podcast
Podcast audio player in the Northline app, built on SupaPass
Editorial
Long-read article in the Northline app, built on SupaPass
Community
Community topics in the Northline app, built on SupaPass

So your audience doesn’t experience:

a podcast over here,a membership over there,community somewhere else,and your brand fragmented across all of them.

Instead, they get one direct relationship with the media brand they already care about.

Built around your media brand — not around the limitations of a single-purpose platform.

Community

Bring your community home.

SupaPass gives every community a beautiful private place to talk, share and belong — inside an app that’s yours.

Bring conversation directly into the content your audience already loves.

Live conversations. Dedicated topics. Discussions around content. Reactions and replies. Profiles and avatars. @mentions. Notifications. Moderation.

Turn watching and listening into participation, connection and belonging.

Give people another reason to come back — each other.

Northline Live afterparty chat in the Northline app, built on SupaPass
Episode chat on The Cost of Attention in the Northline app, built on SupaPass
Control the experience

You decide what your audience sees next — not an algorithm.

Your own destination gives you control over the audience journey.

Promote the release that matters today.Send people deeper into your archive.Surface a membership.Launch a new show.Highlight an event.Drive people into community.Put a commercial partner front and centre.

With SupaPass’s App Screen Builder and Website Page Builder, your team can change the experience as priorities change.

Your brand. Your priorities. Your audience journey.

Client apps built on SupaPass shown on a row of iPhones
Built to fit the business you already have

Keep what works.
Connect what matters.

SupaPass doesn’t ask you to abandon the platforms and systems that already power your business.

Keep your
Spotify, Apple and YouTube distribution
existing subscribers
customer identity
CRM
analytics
specialist services
The direct audience experience
Your Brand
Your own platform, powered by
SupaPass
Web · Native apps · Content · Identity · Payments · Membership · Community · Analytics
Connect SupaPass through
OIDC / SSO
Webhooks
Subscription syncing
Zapier
Embeds
Analytics
Exports
Give existing subscribers access inside SupaPass.Send SupaPass subscription data into other systems.Use your existing login.Export audience activity into your wider data and analytics stack.

Replace what you want. Connect what you want to keep.

SupaPass becomes the direct audience experience around the infrastructure you already have.

Start with the platform. Extend where it matters.

More flexibility without starting from scratch.

You shouldn’t have to choose between rigid SaaS and building it all yourself.

Option 1

Off-the-shelf SaaS

Gets you moving quickly — until your strategy reaches the edge of the product.

Option 2

Bespoke development

Gives you complete flexibility — but means taking responsibility for building, maintaining and evolving the technology long term.

Option 3: SupaPass

SupaPass gives you a third option.

Start with established infrastructure for:

web · native apps · content · identity · payments · membership · community · analytics

Configure it around your brand.

Connect your existing systems.
Extend the platform where it matters.

And for strategic enterprise partners, SupaPass can extend the shared platform around requirements that matter to the media businesses we are building for.

The speed of SaaS. More room to evolve.

Move at media speed
New show.New membership.New content proposition.New partner.New event.New community.

Your technology shouldn’t slow down your next idea.

Your team shouldn’t need to begin another development project every time the commercial strategy changes.

Use SupaPass’s builders and shared infrastructure to change what audiences see, where they go and what you’re promoting — without rebuilding the underlying product.

Your media strategy moves fast. Your audience experience should keep up.

One brand or a portfolio

Crack the model once.
Repeat it.

SupaPass can support one media brand — or many.

Manage multiple branded websites and apps through the same SupaPass account.

Create repeatable direct-to-audience experiences across shows, talent, podcasts, channels, communities and new IP.

NorthlinePodcast · video · members
Northline, a fictional podcast brand built on SupaPass
FieldnotesEditorial · newsletter · events
Fieldnotes, a fictional newsletter brand built on SupaPass
The Late RoundSport · live · community
The Late Round, a fictional sports community brand built on SupaPass
SupaPass — one account, one maintained platform
Web · Native apps · Content · Identity · Payments · Membership · Community · Analytics · Integrations

Each property can have its own branded audience experience while using the same underlying SupaPass platform.

For media groups, networks, studios and talent businesses, that turns direct-to-audience from a one-off technology project into a repeatable capability.

Build the model once. Deploy it across your portfolio.

The business value

A better fan relationship builds a stronger media business.

01

Grow direct revenue

Turn your most engaged audiences into members and customers.

02

Build first-party relationships

Move from anonymous reach to users you can understand and reach directly.

03

Deepen fandom and retention

Combine content and community so audiences have more reasons to participate and return.

04

Increase the value of your IP

Build recurring revenue, audience relationships and community around the media brand itself.

Why SupaPass

Built for the whole media brand.

01Not another single-purpose platform.
02Not a rip-and-replace programme.
03Not another rigid SaaS template.
04Not another bespoke rebuild.

One maintained platform for the direct audience experience — built around your brand, connected to the systems you already run, and able to grow as your strategy does.

Proof

Proven infrastructure. Built to keep evolving.

10,000+
creators
2 million+
pieces of content

Used by creators including Imogen Heap

SupaPass runs on one maintained platform, so new capabilities can strengthen every media experience built on it rather than each brand having to maintain its own technology roadmap.

Built for modern media companies

For creator-led media companies, podcast networks, studios, talent businesses, media groups and portfolio companies building deeper direct relationships around the audiences and IP they already have.

Common questions

Answers before the call.

Do we need to leave Spotify, Apple or YouTube?+
No.

Keep using the platforms that grow your audience.

SupaPass gives your most engaged fans somewhere to go deeper.

Can our existing subscribers use SupaPass?+
Yes.

SupaPass can work alongside existing subscription services and synchronise access and entitlements.

Can SupaPass work with our existing login?+
Yes.

SupaPass supports OIDC and SSO.

Can we access our audience data?+
Yes.

User, sales, subscription and content-activity data can be exported and connected into your wider analytics stack.

Can each show or brand have its own experience?+
Yes.

Manage multiple branded SupaPass websites and apps through the same account.

Are we limited to a standard template?+
No.

SupaPass includes configurable app and website builders, integrations, embeds and external services.

For strategic enterprise partners, the shared platform can also be extended around important requirements aligned with the needs of modern media companies.

Do we need an internal app development team?+
No.

SupaPass provides and maintains the underlying web and native-app infrastructure.

You’ve built the audience.
Now build what comes next.

Give your audience somewhere to go deeper.

Turn viewers and listeners into members, customers and community.

Build a direct relationship around your media brand.

Or make direct-to-audience a repeatable capability across an entire portfolio.

SupaPass gives you the infrastructure to move faster without starting from scratch.

Talk to SupaPass

Tell us what you’re trying to build.

We’ll show you what SupaPass can deliver today, how it can work with your existing stack, and where the platform can evolve with you.