How to create the best end user experience for your audience

Podcasts
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February 17, 2022

Providing the best user experience for your users and audience is vital in our digital world.

The modern end-user has high expectations of how websites, mobile apps, and other applications should look and feel. Presenting your customers and audience with an unparalleled end-user experience and user interface is paramount for their ability to enjoy your content.

Why is End User Experience so important?

In the modern digital world, it is not all about content. The experience of consuming content is just as important.

Performance issues, a bad network, slow response times for audio and video players, and other issues can create a terrible end-user experience that can lead your audience and users disappointed and unlikely to return to your platform or hub for your content.

As content creators, curators, and organizations, we must strive to create a wholly positive experience that keeps our users loyal to using our websites and apps. These things provide a great user experience to make our brand known as one that cares about how our audience consumes our content.

happy man jumping in countryside
Photographer: Paul Gilmore | Source: Unsplash

A bad user experience can leave your users dissatisfied and unwilling to return to your platform. Pop-up ads, poorly optimized platforms for specific devices, and too many options can all lead to a negative experience and can create a challenge for your audience to use your platform.

Who has the best End User Experience online?

Many big businesses are known for their impeccable end-user experience and interfaces that provide the best experience and performance on their services across many devices.

Here are just a few of the best end-user experiences we've seen and why they are the best in design, performance, and experience:

Netflix:

Netflix has steadily grown in popularity over the past decade. This is partly due to their advances in creating original content, their powerful content curation, and, of course, their world-class end-user experience.

With their incredibly effective content curation that prioritizes recently watched shows and films, trending content, and recommended content based on their end-users' habits and insights into their preferences, it is clear that Netflix focuses heavily on creating the best digital experience for the immensely popular on-demand TV & Film industry.

man enjoying end user experience of netflix
Photographer: Freestocks | Source: Unsplash

The simple yet elegant interface of side-scrolling across different content genres and scrolling through categories provides a simple and intuitive end-user experience that has become the industry standard amongst other video-on-demand services such as Amazon Prime, Disney+, or HBO Max.

Spotify:

Spotify makes listening to music and finding new artists easy through its intuitive end-user experience, in addition to its algorithms that recommend music and podcasts based on end-user listening habits and preferences.

From the end-user's perspective, they are constantly recommended new music according to their taste and similar tracks and artists that they listen to. It all is presented naturally and seamlessly to the end-user, providing a fantastic user experience for any music lover.

spotify on iphone
Photographer: Fixelgraphy | Source: Unsplash

How can you live up to the high expectations End Users have?

It's hard to stand out in a world of custom-built digital channels and big-name brands that can afford to consistently deliver the best in customer experience, website design, and meet end-user expectations.

At SupaPass, we believe that the end-user experience is as important as the content that you create. Our highest priority is providing the best products for your audience, end-users, and clients.

That's why we've spent the past 10 years developing and refining the best user experience available for desktop, iOS, and Android mobile devices in the market!

Below are few of the reasons we pride ourselves on our exemplary user experience:

Navigational Design:

We've learned from the best and seen how the typical end-user can have a difficulty e navigating through content with confusing categorization and navigation tools.

Using the simple design of side-scrolling navigation and user interface, we provide a platform that feels instinctive and natural for your end users.

supapass video categories navigational design on website
Source: SupaPass

In addition, we provide a simple and intuitive way for you, the content creator, to curate your content with incredible ease, allowing you to curate your content into an unlimited number of categories and collections. This gives you the power to create your own Netflix-style mobile app and website that provides the great experience that your audience deserves when viewing your content.

Ease of Use:

We're constantly adding improvements to our product to give you and your end-users the highest level of usability while keeping the process of uploading, maintaining, and curating your content simple. Your end-users will love the finished product and will keep coming back because of how easy it is to enjoy your content.

With tools for our in-built audio and podcast players such as playback speed, skipping ahead, and letting your end-users listen to your content outside of your app while they browse around on their mobile devices, we make it easy for your audience to enjoy and focus on your content while giving them the freedom to consume it how they want to.

Simplicity:

At SupaPass, we keep things simple and stunning at the same time.

We know how easy it is to get lost in a sea of content, distracting advertisements, and other factors that can create a confusing and frustrating experience for end-users. We've seen it repeatedly with mobile apps and websites adding useless fluff, pop-up ads, and features that become a nuisance and take the user away from the actual experience of enjoying your content in a simple and pain-free way.

supapass mobile apps for iphone
Source: SupaPass

That's why with your own SupaPass mobile app and website we make your content the star of the show - letting you highlight new content, trending videos, and best of all, send push notifications directly to your end-users so they can be sure to never miss your latest piece of content.

Functionality:

No user experience is complete without a consistent and reliable application performance with dependable functionality and capability.

With dedicated servers for hosting your content, a custom audio player, and a simple and effective video player, you can be sure that your end-users will be able to enjoy your content without problems or issues that custom platforms and other platforms have.

Source: SupaPass

Most importantly, we give you the ability to monetize your content through subscription paywalls. That means no annoying ads that other platforms force upon your content, giving you a reliable way to monetize your content and provide exclusive video, audio, and written content to your end-users.

You can achieve all of the above and so much more with SupaPass. All at a fraction of the cost to build a custom platform similar to how Netflix or Spotify delivers

With SupaPass, you can have your own native mobile app for iOS and Android devices and a stunning website for all of your content in one place that will give your audience the best end-user experience on the market.

Created by
Murray Lewis
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