So you've hosted an event in person or online, and you were smart enough to record it all with cameras or screen recordings - now what? How can you maximize the value of your amazing content?
It would be best if you continued to share your content online for all of your attendees, followers, and audience to enjoy after your event has taken place.
Event recordings provide incredible value to your attendees. Many events host classes, activities, and webinars with overlapping times and schedules that can prevent your attendees from enjoying all of what you have to offer.
Other attendees may miss out on some of your events due to conflicting schedules with their work or personal life.
You don't want your attendees to miss out on your valuable content and classes, as this content not only provides value to them, but value to you through educating them of the need for your product or service.
Making sure that your attendees can view ALL of your content at any time is vital to maximizing the value of your event.
Itt can be challenging for those hosting live and in-person events to record sessions due to the complications of hosting such an event.
Panel discussions, group activities, and presentations can all be difficult to film because of the complexity of capturing the entire event as it happens.
Microphones, video cameras, camera operators, editors, and much more can all go into the successful recording of such classes and events. These additions can become a costly endeavor over and above the already expensive feat of actually hosting an in-person event. However the potential value is well worth the cost of recording.
Fortunately, online events are vastly easier to record and edit.
Thanks to webinar and video calling software such as Zoom, Google Meet, and Skype, we can easily host events online. With a simple screen recorder, the host of any such event can effortlessly record the entire call or webinar.
A simple compressor and editing of the recording to remove any unnecessary chit-chat can be all that is needed to have an easily consumable end-product to share with your attendees (or future online audience) so that they can watch at their leisure.
You can even divide these more significant events into digestible chunks: have a section to answer questions, presenters introducing themselves, a specific presentation, a teaser, or an example of the kind of content your event has to be used as your top of the funnel content to bring more attendees into your next event.
You can gain a mountain of value recording such events. Repurposing your content extends its life!
Sharing video recordings of your event to your students and attendees should be easy.
YouTube can be a great way to easily host your videos, increasing your discoverability by tactically using keywords to improve your ranking on their search results.
However, sharing the recordings of your live events is tricky if you do not want access to your videos given to everyone on the internet. Allowing only your paying attendees to view your content is key.
We've discussed before how difficult it is to use platforms such as YouTube, Vimeo, or Patreon to share private content online safely and securely because of several issues:
If you still want your videos to be discoverable but only accessible by your attendees, you need a platform to solve this.
The Podfest Expo is a fantastic example of how they overcame this exact issue by using their SupaPass website and stunning mobile app to host and share their event recordings with only attendees of their multiple events.
Guinness World Record Holder, The Podfest Expo, hosts engaging speakers, exciting topics, and in-depth content about the podcasting industry and the powerful mediums of audio and video. With a thriving and engaged community, the Podfest Expo leadership team needed a dedicated platform with their own branding where their community can consume the tremendous content at their leisure securely and safely.
These are all reasons why Podfest Expo uses SupaPass' powerful tech to create their own mobile app and website. Theyhost all of their content behind either a subscription paywall or where access is only given to those that did attend their online or in-person events.
Utilizing SupaPass' Zapier integrations, the Podfest Expo team automatically sends out invites to watch their event recordings as soon as they are uploaded after their event to ensure that their attendees maximize the value of their ticket and that they get the most out of Podfest's amazing content and speakers.
Now, Podfest can confidently host a virtual event or in-person conference knowing that they can easily share their content online on their own native mobile app for iOS and Android devices and on their own website housing all of their content in one place.
SupaPass makes hosting event recordings, monetizing, and securely sharing content easier than ever.
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