What can be done to cut through the noise in marketing and make your voice heard?
Marketing has evolved and developed as technology has changed, and companies have adapted to new ideas, changes in culture, and ways in which potential customers consume marketing. From advertisements in newspapers to pop-ups on your phone, the purpose of marketing has remained more or less the same - to get your business known and to sell your product or service.
However, with marketing becoming more affordable and accessible for every business thanks to the convenience and availability of the internet, social media, and mobile devices worldwide, the market has become saturated with messages from brands and ads about every service imaginable. Social media platforms are littered with promotions and content from other businesses, leaving you stuck in the middle of the noise, trying to get your voice heard.
So what can be done to cut through the noise and make your voice heard, and more importantly, make your marketing strategy work effectively and increase your revenue?
To understand how to cut through the noise in marketing, we must understand what that noise actually is.
Noise in marketing is defined in a few different ways: noise can be when an ad or promotional material is filled with so much content such as graphics, text, or statistics that your message becomes silenced by the surrounding content. Your prospects may then become confused about what your actual message is and what you are selling due to too much information being given to them at one time - content overwhelm. You have limited time to catch the eye of leads with your marketing, and every second they spend being distracted by the noise in your advertisements is a second wasted in getting your core message across to them - and potentially losing them.
Noise can also be created by your message being too similar to your competitors. If your offering or message is too close to your competitors', your target audience may be left confused and unable to distinguish between your business and others similar to yours. Sometimes this can be to your benefit when you are a small business as it can put you on the same level as your competitors, improving your standing within the market. However, this comes with a downside as prospects will compare you to them closely, which could lead you to losing out on potential customers who will choose a more popular or recommended product over yours.
Another type of noise is the noise surrounding your marketing from other companies. It is likely that your marketing campaigns match rival campaigns to a certain degree, whether in your message, your offering, or aesthetically in the colors, graphics, or medium in which you market. Marketing messages fight to be seen by people on social media and in other forms of media such as YouTube ads, in print, and on websites.
With almost 3 billion Facebook accounts, 2 billion Twitter accounts, and over 1 billion Instagram users, it is clear that social media has tremendous marketing capabilities for any business. Many marketers use social media for their marketing and media campaigns due to the massive potential reach these platforms provide for promotions and advertising campaigns. However, advertising on social media comes with its problems:
The problem with content on social media is that it is inherently noisy. It’s distracting and fragmented, making it difficult to hold your audience’s attention while the platform continually serves them content that isn’t yours. When you send someone to your social media pages, they are immediately bombarded with prompts to see their messages, check their notifications, or view other pages - some of which might be your competitors’!
For many creators, YouTube is their hub for content, community, and engagement with their fans and followers. YouTube, however, has many of the same issues as other social media platforms: where your content is surrounded by ads and content from other YouTube creators. Your videos could be bookended by advertisements luring your followers away from your content and they're constantly recommending other videos from different creators based on an algorithm that you do not control. Over and above this, you have limited control onthe branding on YouTube outside of your logo or profile picture which is a small percentage in comparison to the rest of the page.
All of these things leave your followers in a state of distracted noise as they visit your content on these platforms, making it likely that they will quickly lose interest in your content, leaving your message unheard or forgotten in the sea of marketing campaigns surrounding your content.
You should be sending your most engaged audience to your own website, where you control the branding and message. Crucially, once they get there, you’ll want to hold their attention and inspire them to return again and again.
The best way to cut through the noise of marketing is to have one destination for your followers and subscribers. Social media platforms and content platforms such as YouTube and TikTok are great for building a following, but now that you have your following, you need a home for them where your message is received distraction-free every time.
This is where SupaPass' powerful technology comes in.
SupaPass' powerful technology is the perfect solution!
With SupaPass, you can build your own website and native mobile apps for Android and Apple devices with no coding needed. You upload your content to one space, and SupaPass does the rest. Your website and apps will be your new destination to send your followers to; doing so means they are on a one-way path straight to your brand, your content, on your website and mobile apps. There are no distractions from other creators or ads to annoy or hassle your followers. Instead, your fans and subscribers are dedicated to viewing your content on a site that you own.
SupaPass CEO and founder, Juliana says “Often a website feels like a train station; you arrive only to instantly be sent away to social media or streaming platforms. This is crazy when the holy grail of marketing is to ultimately get someone to your website. When they finally arrive you want to keep them there! At SupaPass, we help you create a website that provides a compelling, engaging experience that keeps them coming back again and again.”
Many websites act like a train station that immediately send your fans away to other platforms such as YouTube for videos, Spotify for your podcast, and social media platforms for your community. However, by having a SupaPass website and app you can ensure that you have all your content in one place together: videos, music, podcasts, blogs, articles, all in your own branded website and app.
With an in-built professional podcast player that works seamlessly across the whole site and app, your listeners have the opportunity to explore your other content, engage with like-minded fans of yours in your community, and spend more time engaging with you and your brand. By ensuring that your branded website has all of your content - your YouTube videos, your podcast (which can be imported in under a minute using your RSS feed), your blog, your video courses, or any content you create, you not only create a unique and valuable destination for your fans but you also ensure that they stay there and come back again and again just for you.
Make your website the central destination of your online world with SupaPass.
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